Digital marketing is crucial for most businesses these days. But unfortunately, more than half of firms don’t have a clear digital marketing plan. It is a shame because digital elements have the power to bring more traffic and a higher rate of interest than the traditional market. All customers look for digital reviews and the presence of a business before buying their products.
Thus, all firms must create a solid plan for their digital marketing campaign. The elements of a digital marketing campaign include SEO, pay-per-click advertising, social media marketing, web design, email marketing, and content marketing, and more.
Let’s learn about five of the most important elements.
Search engine optimization is the reason why people come to blogs or websites. If the SEO is not good, consumers might not find your website or explore behind the first page. Also, it is the cheapest element for digital marketing which helps with Google ranking and traffic. More than 75% of people don’t go to the second page of Google search page. If your website doesn’t rank in the first page, your business can suffer.
Use these SEO tips for better ranking:
- Create and earn backlinks
- Create quality content
- Use keywords
- Quality design and navigation system.
2. Social media marketing
More than 2 billion people use social media. If you want to connect with them and expand opportunities for your brand, you need to use this platform for marketing. When it comes to social media, it is all about visual, quick text, and instant connection. So, use Canva to design images. If you are sharing a video on social media, keep it short but with more context.
Also, social media is a great platform to connect with consumers, and through your comments, you can answer their queries or solve their problems. It also works as the best customer service platform. Airtel uses Twitter to promptly reply and solve any problem that the customer has with their mobile plans.
It is a great way to advertise your products to people who are interested in it. It is affordable and provides quality leads while SEO is doing its magic. Also, you don’t have to pay unless someone clicks on your advertisement. So, it is quite inexpensive if you look at the big picture- getting your brand out there.
4. Email marketing
It is a great way to nurture your leads. When people subscribe to your email newsletter, you know they have an interest in your product. Thus, using email marketing, you can send custom emails to these customers, keeping them interested in your services. Also, with automation, you can send a custom email after a customer buys a product or subscribe or so on. With the Canva newsletter template, it is easy to design as well.
5. Content marketing campaign
Content is essential to your DMC as you need people to know what your business is all about. Also, to boost the search engine rankings. When you are creating content for your website, whether its web content or blog posts, do in-depth research. Be authentic and be crisp as that is what compels people the most. Also, try to answer maximum queries or confusion that people have about the product or industry.
Here are effective tips that can help you with setting up your digital marketing campaign.
1. Create a goal
The first step of a digital marketing campaign is setting a goal. You need to know what you are trying to achieve from your digital campaign to move ahead. For instance, are you looking for more revenue? Or increasing your customer base? Or so on. Knowing this will help you set a SMART goal.
- Specific: You know what you are looking to achieve with the campaign.
- Measurable: You have a way to measure the success of the set goal.
- Achievable: Set a short-term goal that you can achieve, setting goals that are unattainable is just wasting your time.
- Realistic: The marketing campaign should follow the overall goals of your business.
- Time: The current campaign must have an end date by which you expect results.
2. Define the audience
Not everyone will like your product. So, finding and narrowing the customers who will is imperative. Research the market and decide your target audience, so that your campaign can focus on them.
You need to be careful with the timing when it comes to launching your campaign. For instance, if you have a product for winter, you need to start the campaign when the winter is about to start. Too early or too late won’t work. Also, be realistic with the time-frame. Don’t launch a campaign today for something that is going to be available in a few days.
Budgeting is important as you cannot have a successful campaign without one. But you also don’t want to spend all the business money on it. So, set up a budget and have a contingency plan too in case you need more money.