Have you ever wondered how Facebook tags people in images so accurately? While you are not concerned about this in general. You may find it intimidating when some facial recognition app asks to track your location without permission. As like every other technology, facial recognition has its advantages and drawbacks as well. But, without a doubt, this technology is here to stay, and for all the right reasons. This blog discusses what is facial recognition, how it works, and what are its major pros and cons.
A Brief Get-to-know About Facial Recognition
Simply put, facial recognition is a type of biometric technology that incorporates the unique facial features of a person to identify them. According to research, the facial recognition market is expected to top $9.6 billion by the end of 2022. From unlocking smartphone devices to providing full-proof security systems at airport terminals, and enabling a safe and secure e-commerce experience. Facial recognition technology is making its way into various sectors.
Despite the sheer amount of data in today’s highly technology-based world, the fact that facial recognition works on photo and video data makes it convenient not only for development but also for deployment. Facial recognition systems are nowadays use in city monitoring for security and surveillance, in smartphones, and on different types of social media platforms. With the power of AI-based solutions. Face recognition software creates a visual map against each user to look for multiple patterns in the data, compare it with new images, and store it on databases for future reference.
Advantages of Facial Recognition
Without a doubt, the number one advantage of facial recognition system is in the domain of security and surveillance. When it comes to law enforcement authorities, they have been using this technology for quite a long time now to take down criminals. And find missing people by identifying their facial identity. One such example is when the New York police found an actual criminal within 24 hours of the incident using advanced facial recognition technology.
Apart from that, the police have also been using these solutions to monitor cities and fight minor crime incidents. Public sites and businesses having physical stores can also use facial recognition to identify and monitor people with suspicious activities.
2: Airport Clearance
Facial recognition solutions are becoming greatly popular in airport security. At check-in sites, passengers and tourists can get themselves easily verified through a single scan of the face. And the rest of the processing is taken care of by the automated software. According to the Department of Homeland Security in the US around 97% of travelers will be using facial recognition technology by the end of 2023 at air terminals.
The fact that people knowing that they are watch reduces the possibility of crime, ultimately reducing such instances. Airport personnel can use facial recognition technology to easily onboard passengers in real-time with confidence.
3: Contactless Authentication
Facial recognition is much better than other forms of biometrics such as fingerprint scanning since it does not involve any kind of contact to perform authentication. These systems offer reliable, smooth, and seamless verification. Apart from that. The end-user is not require to carry their ID documents nor do they need to concern about them being stolen or compromised. This adds a whole lot of convenience which businesses are utilizing nowadays.
A good example of this is Apple’s Face ID through which you can simply authenticate online payments by scanning your face, rather than entering your credit card details each time. This ultimately reduces the chances of digital fraud as well.
Drawbacks of facial recognition
1: Threat to Privacy
Most individuals see facial recognition technology as a threat to their privacy. In this regard, several cities have considered banning these online and real-time solutions used by law enforcement such as in San Francisco, Massachusetts, and Cambridge, etc. This decision taken because the city planning management came to the conclusion that facial recognition had more disadvantages than benefits.
2: Other Setbacks
Another limitation of using facial recognition technology is that it may cost businesses a good deal of money from deployment to maintenance. Apart from that. Since this technology is backed by artificial intelligence, which is still emerging. It may not able to identify people having different skin textures or colors.