If you live in Las Vegas, you’re in a city where many tourists flock to each year. It’s like you’re in the center of the universe. Whether it’s tourists or locals, you might have a target audience in mind when it comes to advertising.
Either way, having a set of Las Vegas billboards of your own either make or break your business. Who are you going to reach? What’s your message to that person you want as your customer?
This guide will show you how to get your message across with billboards you can put to good use. If you are a business looking to use their marketing budget wisely, keep reading. Let’s take a deeper look at what you need to do.
It’s all about location
The location of your billboard will be key. What you need to know is one location will be higher in price compared to the other. Even if your business is close to a busy spot in Vegas like The Strip, finding space that is affordable can be a challenge.
You may need to go a bit out of the way. But it should be enough to where motorists can make a quick drive. The last thing you want to do is have a billboard outside of the city limits where a motorist will have to make a long-haul effort.
Make it as simple as possible
Vegas may be the place where people gamble their money to win or lose big. You may be taking a gamble in terms of spending your market budget. A billboard that is complex in design may not yield the best return on investment.
You want it to be as simple as possible. This pertains to the design and the message. For the design, you want it to be clean and organized.
For the message, you want the font to be easy to understand. Plus, you want it as short, sweet, and to the point as possible. Don’t forget, you’ll want to make the font as large as necessary (which will explain in the next step).
Make sure it’s legible
There are two rules you must follow when it comes to fonts. One, use a serif font. Don’t go for the sans-serif or the fancy calligraphy.
Two, make it large enough to where it can be seen at least 1000 feet away. It will be enough to get the attention of oncoming motorists (even for a short period of time). Another thing is the color selection.
Think of it like this: would you be able to see a yellow font on a white background? No, you wouldn’t. Plus, it would be a cardinal sin against the rules of legibility.
Choose the right color
The right color will make your billboard stand out. You want the colors to be contrasting. At the same time, you’ll want it to where it can catch someone’s eye for a brief moment.
Don’t make it too bright or too distracting. You want them to pay attention for a second. You don’t want them to get too distracted to where a car crash happens.
If your brand has contrasting colors, then that will make it even better.
Make it clean in design
The design should not need to be confusing and cluttered. That will make it a huge mess. You want it to be clean and organized.
This way, you’ll be able to read the message. You’ll be able to see the picture included. A clean design will help make the message look a lot clearer.
Not only will this be visually appealing to motorists, it will give them the chance to take a quick look and memorize the vital information they need. This can be the address, website, phone number, or name of the business.
Who are you targeting?
Las Vegas is a tourist town. So your business may be catering to tourists, locals, or both. Make it as clear as possible.
If your business is a hotel, it will be targeted at tourists. If it’s for senior home care services, it will be targeted at locals. Make sure your message ties into the target market where applicable.
Las Vegas has millions of people coming and going each year. Whether they are tourists or locals, it’s important to make sure your message is on point for your business. If you are targeting locals or tourists, make sure the message is aimed at them.
Other than that, you’ll want the billboard itself to be well-designed, easy to understand, and placed in a location where a ton of eyeballs can catch a glimpse at it. At the end of the day, it comes down to putting the right strategy in place for a billboard in Las Vegas to be successful.