If you are a food brand owner, you must be familiar with delivery services. To preserve your reputation, you know that your items should remain fresh until they reach customers’ doorstep. This might be the main reason for you to use the most appropriate custom food boxes. However, have you ever thought about what these boxes could do for your business? Well, here are some interesting facts about custom food boxes you need, and would love to know.
What Is the Importance of Custom Food Boxes?
In the food industry, the wrong packaging boxes will only make your edibles look less attractive. In this case, those customers would not consider bringing them home. This is where custom food boxes would be your rescue. Yes, these outstanding boxes play an important role in your food brand.
Guarantee Food Safety
Custom packaging protects food from contamination. Additionally, it ensures your food safety when it is delivered to customers. Even better, this packaging eliminates the risks of product returns.
Product returns are something that could potentially weaken your brand credibility. In the worse scenario, this would reduce your sales or, even, lead to legal action. However, food contamination might occur at any stage of the supply chain. With custom food packaging wrapping your items, you are guaranteeing that customers would receive safe and healthy meals.
Preserve the Freshness of Food Items
The right packaging boxes would preserve the freshness, appearance, taste, and quality of your food items. This would eventually make your items even more appetising. These boxes help maintain the food temperature. For example, a food item that is supposed to be consumed cold would be delivered cold in these boxes.
Help You Communicate with Customers
Product packaging is the first contact customers would have with your brand. Ultimately, your custom packaging for food items is the basic element of advertising. Why? Because it directly gets in contact with your customers.
The fact is, your product packaging would shape the image of your item and brand – good or bad. Thus, it is fair to say that your product packaging provides an opportunity to communicate and interact with your customers.
Increase Your Sales
Attractive food boxes would certainly persuade customers to keep purchasing your delicious items. This would ultimately lead to more sales you could expect.
How to Successfully Design Custom Food Boxes?
Now here comes the important part. How you could successfully design your custom food boxes? Below are some easy tips you could follow.
Use High-Quality Packaging Material
Choosing the right packaging material is the first step in designing your food boxes. At this stage, you need to carefully select the material. Make sure it matches your brand image, your environmental responsibility, and the type of food you serve. At the same time, the packaging material should also provide maximum protection for your delicious edibles.
But wait, you should also think about the delivery journey. Consider the distance your food would travel, how long the food would be stored in the packaging, and temperature requirements.
For example, you could choose cardboard that is biodegradable, economical, and easy to print. We could see how many cereal brands use cardboard for their cereal boxes. This material offers the best assurance for healthy cereals to remain in their best shapes and conditions.
A Minimalist Packaging Design Is Ideal
When customers purchase any food item, they usually only purchase what they need. But things could be different when they like the packaging design. Most customers choose food that suits their needs. However, some food packaging designs make this choice difficult.
When you apply a minimalist design to your custom printed food boxes, those customers would be able to understand more about your items. Even better, they would be happy to explore more about your food brand.
After all, no one loves to see packaging with crowded designs or excessively bright colours. So, make sure to make your packaging boxes minimalist and elegant in front of customers’ eyes.
Make Your Custom Food Boxes Authentic
The design of your custom food boxes should always match your brand identity. If you think your brand is more natural, then using bright colours would make your brand look fake.
You should always keep an eye on what your competitors are doing. If you are the only natural brand in your circle, a splash of colour would definitely help make your food items stand out. Being authentic with your brand and applying it to custom food boxes is the best way to make customers feel like they are purchasing directly from you.
Integrity Is Essential
To get customers to purchase your food again, you need to make them trust your brand. An important part of building this trust is keeping the integrity of your boxes. While many brands edit their product images on packaging boxes, others are dramatically changing the look or sizes of their items.
However, this could be a big problem for a number of reasons. Most importantly, this behaviour creates false expectations for the items packed inside. Well, this does not mean that you should avoid editing product images. Instead, you should be careful not to advertise your product wrongly. Remember, integrity is essential.
Your Custom Food Boxes Should Be Flexible
Ultimately, your custom food boxes should be flexible. With so many innovations in the packaging industry, various label designs for each food item would become more complex and confusing. Yet, the best design for boxes is the one that could adjust to different food items. In addition, the design should remain consistent across product lines, regardless of colour or layout.
So, are you ready to design your custom food boxes?