From birthdays to weddings to graduations, there’s joy in celebrating the special moments in life, and what better way to do so than by arranging an event? There’s nothing like gathering friends and family and having a good time over food, music, and dance – and there’s no occasion that’s too small!
And more often than not, people turn to event planners to organize their functions for them, leaving the work up to the pros. But with rising competition in the industry, simply offering event planning services is not enough – it’s important to market yourself and your business!
Confused about the best marketing practices for an event planning business? Well, you’re in the right place!
Here’s how to market your event planning business to your audience:
- Flyers for the Win!
Everyone loves flyers – they’re a marketing classic, they’re convenient to keep, and they’re the perfect mix of visual and textual design. And using a free online flyer maker to market your event planning business is a stellar move!
Simply design a flyer advertising your business, and make sure to include key details such as special offers, contact details, as well as your areas of specialization. And if you’re struggling in the design department, then you can always make use of PosterMyWall’s free online flyer maker which has dozens of templates for you to customize!
Not only is the platform easy to use and free, but it also lets you have complete creative freedom without being too technical. And once your flyers are ready, simply distribute them at busy places in town where your target market is likely to frequent!
- Partner with Industry Leaders
The event planning domain has multiple stakeholders involved – everything from catering to decor to music – the list is really just endless, and the bigger the event, the more the additions!
A good way to market your event planning business is to partner with leaders in the industry – team up with florists, bakers, photographers, and the like to cross-market your services to your own clientele, helping both businesses grow and effectively widening your customer stream.
Simple ways to do this are through exchanging customer databases, putting up collaborative posts on social media, and by word-of-mouth referrals. Once your partnerships are up and running, the customers will flow!
- Maintain an Active Instagram Presence
Instagram is one of the biggest marketing hubs of today, which is why it’s likely that your next client is sitting right on this platform! But to get noticed among the tens of other event planners with an Instagram presence, it’s important to be socially active.
First things first – you need to optimize your Instagram account for your target audience. This means refining your bio, changing your profile picture, and making sure that your user handle is in line with your business. With these done, now it’s time for posting!
As a general rule, it’s good practice to post a couple of times each week at the least and to put up interactive stories alongside this. And of course, your content should have variation – try putting up a mix of video and still content, and to really let your best work shine through. Not to forget – making sure your captions and hashtags are in line with top search results is key to increasing reach – so attention needs to be put there!
- Leverage LinkedIn
As an event planner, LinkedIn is a great place to find new clients. Companies are always planning events for their employees – from annual meetings to holiday parties to retreats, the list is endless, and that means a world of opportunity for your event planning business!
Simply create a profile for your event planning business and post regularly about your services. You can even use PosterMyWall’s small business flyer templates to design posts for your profile – making the process seamless and effective! And of course, don’t forget to make your LinkedIn look like a landing page – any prospective client should be able to see exactly what you’re offering and past examples of your work!
So, if you’re looking to market your event planning business then these tips and tricks are your go-to’s for conquering the industry. Just stay true to your creative taste and success is sure to come!
