For the past couple of years, the popularity of promotional events and trade shows banner stands have exploded as business owners and marketers have found innovative and effective ways to market their products and services. This is why the demand for traditional signage has also increased. Many entrepreneurs and marketers now use retractable banner stand for promotional events to enhance the visibility and growth of their business. 

Retractable banner stands come with plenty of benefits. Not only they will boost the exposure of your business but also showcase the professionalism of your brand. They are convenient, portable, and capable of capturing the attention of hundreds of potential customers. However, you need to pay close attention while purchasing retractable banner stands. The slightest mistake can affect the design and effectiveness of your retractable banner stands.

Here are the top 3 tips you should follow while buying perfect retractable banner stands. 

Consider the Versatility

Versatility is one of the most important things you need to consider while choosing the perfect banner stands for your trade shows, especially when you’re planning to use them for indoor or outdoor marketing purposes. The versatility will determine which type id condition is ideal for the banner. Outdoor retractable banner stands come with tons of eye-catching features such as weather-resistant, fade-resistant, and UV-resistant. These make the stands extremely versatile. This is why outdoor retractable banner stands are capable of withstanding aggressive winds. On the other hand, an indoor retractable banner stands as great for indoor marketing as they don’t come with as many features as the outdoor banner. 

Despite the choice, retractable banner stands will never disappoint you. It would promote your business even in the harshest weather conditions. As per Bizfluent, advertising is important for your business.

Consider the Quality

This is another most important tip you need to remember while purchasing retractable banner stands for your business. Make sure you determine how often you need to use your banner stands. Do you promote your business twice a month at various trade shows? Remember that some types of retractable banners are less expensive as they are less than high-quality stands. However, they are also extremely durable and weather-resistant. If you choose retractable banners of low quality, they will be damaged too soon, and promoting your business with damaged banner stands will make your business look unprofessional. Therefore, make sure you determine your usage to purchase the perfect quality retractable banner stands. High-quality banner stands also come with a limited warranty. 

The Size Matters

Choosing the perfect size of your retractable stands is undoubtedly a complicated task. Many business owners don’t know how to purchase retractable banner stands of perfect size and therefore, end up buying irrelevant ones. Most of the banner stands come in a height of 7 inches and a width of 9 inches to 60 inches. So, how can you choose the perfect one?

Make sure you consider the size of your booth at promotional events. If you have a standard booth, you should purchase retractable banner stands of half the size of the booth. Make sure the banner stand is capable of capturing the attention of the audience without being too intimidating. 


These are the top 3 tips you should follow while purchasing the perfect retractable banner stands. Do you want high-quality yet affordable stands for your promotional event? Contact us today.