Wouldn’t it be great if we could talk to computers like we did with Starship Enterprise? But wait, we can already do that! Since Apple released Siri, the first voice assistant for its smartphone in 2011, numerous manufacturers have followed suit and ushered in the age of voice robots, artificial intelligence and voice search.
Microsoft’s Cortana, Sony’s Xperia Ear, the Google Assistant and of course Amazon’s mega-seller Alexa are now bustling around on the market. Voice search – the voice search by verbally spoken request – is one of the greatest achievements of the new technology. While Google’s Assistant is currently the smartest and best system, Alexa is the most versatile.
Every second person has already made a voice request to Alexa, Siri or other language assistants. Experts anticipate that the voice search share will increase to around 50 percent by 2020 . Visions of the future are about to become reality.
Voice Search SEO is the type of search engine optimization with which you can make your content fit for voice search. Because one of the greatest challenges facing the artificial intelligences behind voice control is the correct understanding of long sentences. The voice search differs from the previously used search input using the keyboard. But systems like the Alexa search are constantly learning. Users expect answers that sound like real people . That’s why Voice Search SEO is all about anticipating users’ search queries as precisely as possible and answering them as comprehensively as possible.
The main areas for voice search inquiries
Various main areas emerge in which users make search queries via voice search:
Search for information
Searching for information is very common – especially in mobile applications. Tourists ask their mobile phones for the shortest route to the train station, airport or other sights. Price comparisons, bargain hunting or querying event dates also fall into this category. Local search results are improve with high priority in the voice search.
Search queries for purchase purposes
From the bargain hunt to the search for the best possible product, users make countless voice queries with the intention to buy.
Optimize content for mobile viewing
In the following, we will deal with methods of voice search SEO that are applicable to all important areas of voice search. Most spoken searches are on mobile devices. Accordingly, the display of the website content should also be optimized for mobile viewing. Responsive design ensures that test fields, headings and images adapt to the respective display size and orientation. This is all the more important because Google is now following the “Mobile First” directive and preferentially displays optimized pages. Therefore, it is important to create the appropriate basis here so that your content is taken into account in voice search requests. For this purpose, Google even offers a test for optimization for mobile devices .
- Keep loading times short:
All content should build up completely within a few seconds. Images in particular cost loading time and should therefore not exceed a file size of 100 kilobytes if possible. Pages that are too slow are penalized by Google.
- Ease of use:
Smartphones are operated with your fingers. The “two-thumb control” is becoming more and more popular. The contents should be arranged accordingly. Above all, buttons and clickable links should be set with sufficient space between them so that the wrong content is not accidentally accessed.
- Quick view of the most important information:
The content that is “above the fold”, ie visible without scrolling, must contain all the important information that encourages you to continue reading. Basically, a clear structure is important, because Google also recognizes whether a text has meaningful paragraphs and headlines or only consists of a continuous text desert.