Wouldn’t it be great if we could talk to computers like we did with Starship Enterprise? But wait, we can already do that! Since Apple released Siri, the first voice assistant for its smartphone in 2011, numerous manufacturers have followed suit and ushered in the age of voice robots, artificial intelligence and voice search.
Microsoft’s Cortana, Sony’s Xperia Ear, the Google Assistant and of course Amazon’s mega-seller Alexa are now bustling around on the market. Voice search – the voice search by verbally spoken request – is one of the greatest achievements of the new technology. While Google’s Assistant is currently the smartest and best system, Alexa is the most versatile.
Every second person has already made a voice request to Alexa, Siri or other language assistants. Experts anticipate that the voice search share will increase to around 50 percent by 2020 . Visions of the future are about to become reality.
Voice Search SEO is the type of search engine optimization with which you can make your content fit for voice search. Because one of the greatest challenges facing the artificial intelligences behind voice control is the correct understanding of long sentences. The voice search differs from the previously used search input using the keyboard. But systems like the Alexa search are constantly learning. Users expect answers that sound like real people .That’s why Voice Search SEO is all about anticipating users’ search queries as precisely as possible and answering them as comprehensively as possible.
The main areas for voice search inquiries
Various main areas emerge in which users make search queries via voice search:
Search for information
Searching for information is very common – especially in mobile applications. Tourists ask their mobile phones for the shortest route to the train station, airport or other sights. Price comparisons, bargain hunting or querying event dates also fall into this category.
Search queries for purchase purposes
From the bargain hunt to the search for the best possible product, users make countless voice queries with the intention to buy.
Optimize content for mobile viewing
In the following, we will deal with methods of voice search SEO that are applicable to all important areas of voice search. Responsive design ensures that test fields, headings and images adapt to the respective display size and orientation. This is all the more important because Google is now following the “Mobile First” directive and preferentially displays optimized pages.
The correct presentation of your content is one aspect in order to rank high on Google in the voice search. The actual voice search SEO is even more important.
How Voice Search SEO works with featured snippets
Local SEO means regional search engine optimization. So it’s about making your own business better known locally and easier for potential customers to find. A good ranking in Google’s local search results is crucial for this. Today no company can afford to ignore local SEO. After all, more than a third of all search queries on Google have a local reference.
Local SEO as a success factor
Local SEO is a crucial success factor for many companies today. Because more and more customers are looking for a specific service in their area, accessing the Internet – with inquiries based on the “service + location” pattern. Even without specifying the location, Google usually presents providers close to the user. Therefore it is important for the success of your own company to be at least informed about the basics of local search engine optimization Pune.
Local SEO is much easier and cheaper to implement than other search engine optimization measures. One of the reasons for this is that there is often little competition in the target region. Then there is the fact that the factors of local search engine optimization are widely known and published by Google itself.
Google lets you look at the maps
SEO (Search Engine Optimization) is almost a secret science. This is because Google, as the most important search engine, usually keeps its algorithms and the search criteria behind them secret. However, this only applies to a limited extent to the area of regional search engine optimization. The search engine itself provides information on local relevance. According to Google, the three most important ranking factors are relevance, distance and awareness.
For Google, relevance means the correspondence between the request and the information available about a company. That means: the more information matches a search entry, the better the ranking of a company. Anyone who describes their service as precisely and comprehensively as possible has clear advantages over the competition.
The company’s distance from the device sending the request is also important, but not critical when in doubt. If, according to Google’s algorithms, a company a little further away is a better fit, this is preferred. The decisive factor is the relevance for the search term.
Google determines a company’s awareness from backlinks, among other things. The more links lead to a provider’s website, the more likely it is that it is better known. The number of Google reviews, social signals and other user signals also influence this ranking factor.
Signals for Google & Co.
The local ranking of a company for certain search queries is largely determined by machine. Google and Co. evaluate various signals from the Internet for placement in the search results. These are among others:
- Onpage signals (content on the homepage)
- Link signals (outgoing and incoming links, but also entries in business directories)
- “Google My Business” signals (keywords, category, etc.)
- User signals (click-through rate, bounce rate, actual use of contact forms or the telephone function on a page)
- Social signals (posts on YouTube, Facebook, Twitter, Google+)